The income gap is not just a statistic; it represents lost opportunities, lifelong inequality, and generational setbacks. Women earn about 82 cents on the dollar compared to men, while Black, Latina, and Native women face even wider disparities. These gaps persist due to systemic issues such as occupational segregation, unconscious bias, limited access to advancement, and pay secrecy.
This campaign was created to make the problem visible, understandable, and actionable.